Networks can make a smart move to connect their online presence to the offline/physical world. Beyond being present on the internet and mobile apps, networks implant themselves in the physical world in different ways.

Recently, Nextdoor left cookies for the delivery personnel in front homes in various neighborhoods. This video tells us how the delivery persons react to this gesture.

https://www.facebook.com/Nextdoor/videos/677655953229269/

This also brings to the idea how networks like Nextdoor can leverage the presence in the physical world – directly or with partnership.

What if Nextdoor partners with Ring or any other home security networks or any other delivery companies?

We will research and write more about such opportunities here.

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